Explorations
Questions I can't stop thinking about.
Exploring ideas at the intersection of data, economics, machine learning, and decision-making—sometimes through models, sometimes through markets, and usually by asking one more question.
Article
Your Best Customers Might Be the Worst People to Target: Using Causal ML for Promotion Optimization
Why high purchase propensity is not the same as incremental lift—and how uplift modelling can separate persuadable customers from those who would buy anyway.
Causal MLUplift ModellingMarketing
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Article
The Economics of Sports Betting
Exploring how odds, probabilities, market efficiency, and incentives shape sports betting—and what these markets can teach us about prediction and decision-making under uncertainty.
Sports AnalyticsEconomicsPrediction MarketsData Science
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